Thoughts and
musings.
As we come to the end of the first month of 2017 we find ourselves reflecting on the epic year that was 2016. While you can’t start writing a new chapter when you’re re-reading an old one, we feel that taking time throughout this month to reflect is super important. It allows us to recognise what we did well and ways we can be better, and to bring these learnings into new year with us.
Ultimately, reflection helps us translate experiences into insight.
Start Up Creative is a GC based business incubator, magazine, online course and professional development and mentoring program tailored specifically for young people.
We were lucky enough to style and photograph Start Up Creative's latest cover – which also happened to be their 1st birthday issue.
Leveraging the one-off opportunity to create something around the birthday event, AW pitched the concept of a messy party aftermath scene. The concept was inspired by celebration (of course), but also had themes linked to the magazine such as smashing your goals, passion and excitement.
We experimented with several concepts including this one...
...but decided on the following images to present to Start Up Creative for selection...
And here's some regrams from @startupcreative of the final cover.
There is a certain art to capturing product and still life photography – that balance between capturing the subject in a real, honest light while crafting an image that creates intrigue and impact.
We've been working with EPOKHE in the consultation space for a while now, but have recently started to collaborate with the crew for photography projects, too.
These mini-shoots have been awesome chance for our creative director, Claudio to work with our assistant photographer and stylist, Tamika Keioskie, to bring to life EPOKHE's vision.
Inspired by the contrast of raw, earthy tones and bright pop colours, teamed with clean geometric lines, we set work to create a a series of images for several of EPOKHE's latest sunglasses styles.
A personal favourite would have to be the shots produced for the 'Imogene' style. Our aim here was to communicate a more feminine edge of the EPOKHE brand, while still maintaining their clean-cut aesthetic.
And of course, no photoshoot would be complete without one of our furry companions making an appearance.
Check out some other shots for EPOKHE and read our case study on our work with them.
