Doing good work with good people.


Founded by Claudio Kirac and Paul Bow, AW stems from a belief in doing good work with good people. AW is a fusion of Claudio and Paul's collective skill sets – a perfect blend of 'art' and 'work'.

At the heart, we’re a multidisciplinary creative agency working within the fields of photography, design, art and consultation. Our industry experience in these areas spans over 20 years, and also extends to production and management. This combination of creative and business skills means that we have the capability to ‘tackle’ the big guns, and ‘play ball’ with the little league. No task is too big or small.

Claudio Kirac, Laura Strange and Paul Bow of Art-Work Agency, Gold Coast

We work across a multitude of industries including fashion, lifestyle, food and drink and music. Cultural to corporate, our clients are based in both public and private sectors, ranging from SMEs to local councils. Our cross-discipline approach makes us well placed to adapt our services to be whatever you need us to be.

We work with people and companies who share our values. We put quality over everything else and believe that well executed ideas = opportunity and that smiling regularly helps us live longer.

Our founders.

Claudio Kirac and Paul Bow of Art-Work Agency, Gold Coast

Claudio Kirac – Creative Director

Specialising in creative direction, photography, illustration & design

Often described as a modern day renaissance man, Claudio's career in photography, art and design spans over 20 years. An established artist, Claudio has always experimented in a variety of disciplines, allowing himself to forge a successful cross-discipline career. To Claudio, life's "one big art show" and he brings an infectious positivity to every project, giving creative insights from a unique perspective to help set your brand apart from the pack.

Paul Bow –

Specialising in business mentoring, 
development & brand management

Paul brings to AW over 20 years of experience, gathered working for some of the world's leading lifestyle brands (such as Nixon, Spell and Von Zipper) in the fields of marketing, product development, sales and distribution. Previously GM with Billabong International, Paul steered the successful integration and ongoing profitable growth of a portfolio of five brands for Billabong in Australia and New Zealand. Now he's here to help grow yours.

Our clients.

We work with people and companies who share our values. Here's a selection of the awesome crew we've had the pleasure of working with.

what they say about us...

I’ve worked with Art-Work Agency on a number of creative campaigns and the outcome has always been beyond brief expectations. As Marketing and Communications Manager for the Watermark Hotel Group, we were building two new websites that required creative direction in relation to fresh imagery of our hotels’ assets, including a new multimillion dollar bar and restaurant.

Claudio and Darwin were able to deliver an exceptional catalogue of shots, including talent, that stylishly showcased the hotels through chic new websites to that of industry-leading standards – evident in feedback from international travel and tourism stakeholders.

Bookings reached record levels and our Trip Advisor ranking jumped from double digits to well into the singles subsequent to launch.
— Richard Edminston, Marketing Manager – Watermark Hotel Group

The team at Art-Work Agency are absolute professionals. Our requirements range from creative direction, to photography, through to post-production. Claudio’s eye for detail, his ability to quickly pickup a brief, and his natural instinct and talent have taken our media production to a new level. Art-Work Agency is now a vital part of the Black Sheep brand.
— John Polson, Co-Founder and Creative Director – Black Sheep Cycling

The Art-Work team absolutely nailed our brief. On top of developing a spot on look and feel, their event recommendations were innovative and their tenacity to find the right production for the right cost was greatly appreciated. Every aspect the project ran smoothly, taking the pressure off our team at a critical time.
— Marion Horsington, Marketing Coordinator 2970° – The Boiling Point

Art-Work Agency have completed a number of projects for Gold Coast City Gallery involving exhibition and branding design, catalogue design and print management. As a public institution with high standards and very specific requirements we have been delighted with their work and professional approach that extends beyond a conventional engagement with a brief. The catalogue and branding for the Edwin Bode exhibition is a good example of their finesse and attention to detail. This publication is lovely to hold and type and print is sensitive to the delicate nature of the content.
— Virginia Rigney, Senior Curator – The Arts Centre Gold Coast