Watermark Hotels needed to redefine their brand personality to better appeal to their target demographic of people aged 25–35. Gold Coast agency Pluvo worked with us to provide an extensive imagery library that captured the new, fresh brand feel.

Watermark Hotels

Working with the Pluvo team, AW captured several series of images to share the experience of a stay at Watermark. 

The new website was designed with bold, impactful imagery in mind, showcasing the Watermark in a new light and giving it a unique identity to better connect with the target audience.

Food photography for Watermark's room service menu

Interiors and various services for Watermark Hotels


Cliffords Bar & Grill

Interior photography for Cliffords Bar & Grill

Food photography for Cliffords Bar & Grill

Walrus Social House

Exterior/interiors for Walrus Social House

Food photography for Walrus Social House

I’ve worked with Art-work Agency on a number of creative campaigns and the outcome has always been beyond brief expectations. As Marketing and Communications Manager for the Watermark Hotel Group, we were building two new websites that required creative direction in relation to fresh imagery of our hotels’ assets, including a new multimillion dollar bar and restaurant.

Claudio and Darwin were able to deliver an exceptional catalogue of shots, including talent, that stylishly showcased the hotels through chic new websites to that of industry-leading standards – evident in feedback from international travel and tourism stakeholders.

Bookings reached record levels and our Trip Advisor ranking jumped from double digits to well into the singles subsequent to launch.
— Richard Edminston, Marketing Manager – Watermark Hotel Group