Branding
ILLUSTRATION
A Participatory Inter-generational Audio Project
Remember the old Tin Can Telephones?! Hours of play and secret messages, making worlds between two tomato tins and a reverberating string. The simple things, right.
To reinvigorate the fun and connection derived from this simple activity, which is more relevant than ever, Everybody NOW! facilitated the Tin Can Tapes project with the intention of bringing grandkids and grandparents together for a good old chin wag. Everybody NOW! loves that Grandparents and Grandkids share a special relationship of boundless love, refreshing candour, a deep capacity for play, and sometimes hilarious friendships.
To engage key audiences and establish a vibrant, energetic feel for the project, Art-Work Agency was engaged to create a suite of branded illustrations and designs to promote the project on Instagram.
Tin Can Tapes is an audio project collecting a mixtape of recorded conversations between Grandkids and Grandparents (or a special older person in a child’s life.)
