PHOTOGRAPHY
CREATIVE DIRECTION
EDITING
Thomas Cook began making boots out of an inner suburb of Melbourne in 1924. He arrived from Fremantle, Western Australia as an orphaned 16-year-old with big dreams of making a name for himself as a flyweight boxer. Although he never achieved pugilistic fame, a lifetime of boot making established a tradition of innovation and craftsmanship, and the Thomas Cook Boot and Clothing Company was born.
Synonymous with the Australian Outback, Thomas Cook and the brands they represent, including Wrangler and Pure Western, have become an iconic representation of Australian life. A symbol of endurance, mateship and nature, it has created its identity through generations of tradition ingrained deep within the spirit of the bush.
Art-Work Agency photographed the Winter 2021 collection.