Branding
DESIGN
PHOTOGRAPHY
COPY WRITING
STYLING
Photography: Claudio Kirac Art-Work Agency
Left Bank Art Group is a premiere fine art printing and family-owned picture framing business fearlessly supporting creatives in their local Gold Coast region and across the country. Their team of professionals are passionate about art and the interiors industry. Their dedication to quality, efficiency and above all creativity, made us the perfect partner to deliver their rebrand.
To align with Left Bank’s key values we focused on bringing art to the forefront of the brand while appealing to key audiences and current clients. We were inspired by the organic shapes and connectivity of the Parisian Arrondissements, looking to their simplified geographical composition for shape and gesture.
The visual element of the rebrand was complemented by strategic and witty copywriting utilised across the LeftBank brand, including shirts, printing presses and printed collateral. The LeftBank team have embraced a play on words from industry-relevant quotes, such as “worth the paper it’s printed on” and “a fine art”, to confidently embody their quirky personality. This also maintains their warm approachability that is appealing to their target market.
Our goal was to cut above Left Bank’s competitors by positioning them as contemporary industry leaders and the obvious first choice for professionals working across education, arts, history, design, décor, lifestyle and travel. The result is a timeless, meaningful and fun brand that reflects a family-led, efficient and quality-focused business.
