Photography

VIDEOGRAPHY
CAMPAIGN
CREATIVE DIRECTION

In tropical parklands with the Surfers Paradise skyline as the backdrop, HOTA Home of the Arts is a contemporary cultural precinct where art meets life.

It’s the home of live performances, lake-side strolls, stargazing, cinema-watching, art, conversation and new ideas. HOTA embodies the belief that art thrives when there is collaboration, mentorship and shared ideas.

Art-Work Agency was engaged by the team at HOTA to create and deliver their ‘HOME’ campaign, using visual marketing to formulate a mesmerising, exciting and engaging campaign.

With an inclusive, community-focused program featuring a diverse range of creative activations, it felt right to include HOTA’s key performers in the campaign. The concept of ‘home’ was explored through quintessential Gold Coast sun-and-surf themes, depicted in bold, contemporary visuals. We filmed the campaign in our studio inviting a cross-section of performers to announce their presence, in the honour of ‘Honey, I’m home!’, by ripping through the paper background playing into their personality and performance style.

A home that brings people together where ideas are transformed into real life experiences.

A place where art makes the world a more connected place.

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