Design
CREATIVE DIRECTION
CAMPAIGN
BRAND DEVELOPMENT
BRANDING
ANIMATION
ILLUSTRATION
Established in 2004, Halcyon is a private company that creates and operates lifestyle communities under the manufactured homes sector in Queensland.
The leader and innovator in this space, Halcyon operates nine lifestyle communities across South East Queensland and has won more than 20 industry awards.
Through first-hand experience in their respective fields of medicine and law, Founders, Dr Bevan Geissmann and Paul Melville, realised the traditional retirement model did not meet the needs of modern retirees. It was complex, financially onerous and outdated.
They believed there was a better way and that the modern senior deserved and wanted more from their retirement. Sensing the industry was ripe for change, they decided to deliver innovative housing for lifestyle-oriented over 50s. They go further than providing the bricks and mortar of a community. They stay on to help create the Halcyon lifestyle of friendship, fun and freedom.
To support Halcyon's community growth in early 2020, Art-Work Agency developed a creative referral campaign to be distributed digitally and in real time. Drawing on the themes of 'home', the campaign is exciting and easy for everyone to understand. The campaign is an invitation to visit Halcyon and embrace the brand experience. We created an aesthetic that emanates professionalism and connectivity, while simultaneously embodying a modern sense of fun and genuine approachability. The campaign is exciting and friendly, subtly motivating customers to engage further.
“ Art-work were proactive in their approach while reactive to the needs of our team.
The result was a symbiotic approach that delivered innovative solutions with attention to quality and detail that was expected from our brand.
Key to their success is the team at Art-work takes time to truly understand the brief and develop creative deliverables that allow the brand personality to resonate with key audiences.
The Art-work team also integrated at a project level with Halcyon, working closely with us using project management tool Wrike. This enabled us to track projects and turn-a-round work with extreme proficiency, accuracy, and before time.
This campaign was approached with enthusiasm, care, and a focus. The professionalism and personalised service that we received from Art-work made us feel so comfortable, confident, and excited about the direction we took.”
