Photography
CREATIVE DIRECTION
STYLING
VIDEOGRAPHY
CAMPAIGN
Photography: Claudio Kirac Art-Work Agency
Established in 2004, Halcyon is a private company that creates and operates lifestyle communities under the manufactured homes sector in Queensland.
The leader and innovator in this space, Halcyon operates nine lifestyle communities across South East Queensland and has won more than 20 industry awards.
Through first-hand experience in their respective fields of medicine and law, Founders, Dr Bevan Geissmann and Paul Melville, realised the traditional retirement model did not meet the needs of modern retirees. It was complex, financially onerous and outdated.
The Halcyon No Worries TV commercial was a testament to the real experiences of current Halcyon community homeowners, who featured in the commercial as the hero talent. This campaign promotes that choosing to live at Halcyon removes the worry from downsizing with authenticity and a genuine sense of excitement. The result positions the Halcyon lifestyle as an idyllic, happy and peaceful one, with a variety of choices available as well as space to continue growing. Through the lens of the Halcyon brand, Art-Work Agency has embodied the values of fun, friendship and freedom to help convert general interest and referrals to tangible sales actions and engagement.
Art-Work Agency produced a polished, engaging and relatable concept for the TV commercial, tailoring key language, values and the No Worries story to the Halcyon target markets. Weaving different elements of the Halcyon lifestyle into each scene, the variety of choices and exciting opportunities available for residents are explored in style. As a result of strategic and considered creative direction, each key service and feature is thoughtfully featured, balancing ‘wow-factor’ with relatability and fun.
Over three days of intense filming Mike Calvino and his crew joined us on set to film the project, with our Creative Director Claudio Kirac on Photography. Assisting and styling by Emma Van Zaane and Debbie Sandor.
