Videography
CREATIVE DIRECTION
FILM
EDITING
In harmony with the DONT PANIC purpose and iconic brand ambassador, legendary ’89 World Champion Martin “Pottz” Potter, Art-Work Agency produced two videos to appeal to a global market. The durability and unique features of the DONT PANIC glasses were demonstrated with a cheeky sense of humour.
Born out of a lifestyle that caters to surfers, Founder Taisei Sohn channelled 30 years’ experience in the action sports space and a lifelong passion for surfing and snowboarding, into an innovative and contemporary product. The DONT PANIC glasses are effortlessly stylish and thoughtfully designed to make things simpler for the “mature surfer”.
Reading Glasses to fit with the active lifestyle.
Designed by Surfers, for Surfers
Features to note include blue-light cut, photochromic and progressive lens.
We appealed to the brand’s target audience by highlighting the seamless integration of the product into fun takes on relevant everyday life situations, changing the stereotypes often associated with reading glasses and age.