DESIGN
BRANDING
STYLE GUIDE
Oceania Rugby facilitates rugby tournaments and development programs. Oceania Rugby’s sport for development programs contribute to achieving gender equality, reducing inequality, and ending violence against women and children, and are built around the rugby values.
Throughout 2020 Art-Work undertook a brand audit and refresh for Oceania Rugby to addressing the centralization of brand assets, templates, and brand guide. Now accessible by multiple stakeholders from a singular online format, the Oceania brand can be easily used by those who live and work from different countries around the globe. This shift addressed brand perception and hierarchy ensuring a polished and consistent identity.
Art-Work simplified brand guidelines that were previously too extensive and intimidating for stakeholders to use effectively.
Using the refreshed look and feel, Art-Work rolled out the PacAus Spots Oceania Sevens 2021 Event Brand. The brand was rolled out across digital, print and event signage.
“Throughout our 5 year working relationship, Art-Work Agency has demonstrated a proactive and professional approach to creating design solutions, including a new style guide and a range of branded application examples, that meet our current needs. In addition to this, they were able to produce an imaginative programme curriculum and brand style that met the creative needs and approvals of our 6 international programme partners.
The team at Art-Work Agency are very personable and communicated clearly throughout each project, taking concept ideas and delivering quality options that guaranteed our branding outcomes met accessibility principles.
At all times they ensured that our questions were heard and provided quality advice when we were unsure of which direction to go. ”
