Branding
DESIGN
ILLUSTRATION
Kate Alderton, founder of Etch Artisan, has established herself as one of the premier eyebrow specialists in Brisbane, developing her own signature style. She is an expert in sculpting a full, natural, eye-opening arch for each individual client.
Art-Work was engaged to create a fresh brand identity, reflective of the premier service offered by Etch. Inspired by the sophisticated simplicity of fashion editorial illustrations and photographs, Visual Designer Emma used clean block colours to form a bespoke illustrative style unique to Etch.
With lips and brows as the key focus, each illustration references high-fashion photography and celebrates the diverse beauty of the Etch Artisan woman.
The illustration suite is teamed with a refreshed logo, featuring custom typogrpahy that references delicate facial features, and works to create a refined, luxury feel.
