Branding
Website
Creative direction

After many years in fashion working as a stylist, designer and running her own label, Do It Again founder Leila began to question the long-term impacts of the fashion industry. As a lover of styling and preloved clothing, Leila saw an opportunity to combine this experience to give garments a new life. 

And so the concept for Do It Again was born.

The Do It Again brand aims to change the way women think about and experience preloved fashion.

Do It Again Preloved Fashion logo by Art-Work Agency
doitagain-fashion-logo-artwork-agency2.jpg
 

Feminine, but not girly.

Strong, but simple.

Soft, yet striking.

Our brief was to develop a brand identity that communicates the Do It Again philosophy of style, ethical fashion and doing good.

We developed positioning that communicates the brand not as “vintage”, but as a preloved label that brings classic quality into the modern day.  

Do It Again Preloved Fashion logo by Art-Work Agency
 
Brand design – Brisbane, Gold Coast, Byron Bay
Brand design – Brisbane, Gold Coast, Byron Bay
Brand design – Brisbane, Gold Coast, Byron Bay
 

The Do It Again mission is to decrease the impacts of fast-fashion by making preloved clothing affordable and, more importantly, desirable.

 
Do It Again preloved fashion branding Art-Work Agency
Do It Again fashion preloved logo Art-Work Agency
do-it-again-brand-design_2.JPG
Do It Again fashion preloved logo Art-Work Agency
 

A clean, simple ecommerce experience allows Do It Again women to buy preloved fashion in a stylish, hassle-free way.

 
Website design – Brisbane, Gold Coast, Byron Bay
Website design – Brisbane, Gold Coast, Byron Bay
Website design – Brisbane, Gold Coast, Byron Bay
Working with Art-Work Creative Agency was a pleasure. They fully understood the mission behind my project and they brought to life the perfect feeling and look for the brand.

Everyone asks who completed by branding! I’ll definitely work with AW again.
— Leila Maria, founder