Justin Lane Establishment

creative direction / brand audit and extension / illustration / placemaking

After several booming years in business, Justin Lane (JL) was looking to transform the restaurant, extending their offering to include a new rooftop bar while doubling their capacity. We were engaged to provide creative direction and design support to elevate the brand during this transition phase.

Following a comprehensive brand and experience audit, a branding refresh inspired by the restaurant’s “eat, drink and be messy” philosophy was undertaken. Casual hand scripts, playful illustrations and clever copy were infused throughout the brand’s interior fitout and various touchpoints, resulting in a bold and cohesive solution to bring the new JL vision to life.