photography

February's image – 'The Pitch'

For the team here at Art-Work, ‘The Pitch’ is about putting your business, your ideas and often, as a creative, your heart on the line.

This month’s calendar image is a visual expression of ‘The Pitch’ as seen through our eyes.

The pitch happens continuously throughout any professional relationship. Firstly, you need an elevator pitch to get through the door. Then, you need successfully to pitch ideas. Finally, you need to pitch an effective implementation of those ideas. And after that, the circle continues all over again with the next project!

We thought (seeing as we are a creative agency who specialise in branding and all) that we would provide some practical tips on the concept of ‘The Pitch’ that you can use to start building or strengthening your brand today.

Let’s talk about the elevator pitch.

Introducing CHOOSE STILL LIFE

Introducing CHOOSE STILL LIFE

As we come to the end of the first month of 2017 we find ourselves reflecting on the epic year that was 2016. While you can’t start writing a new chapter when you’re re-reading an old one, we feel that taking time throughout this month to reflect is super important. It allows us to recognise what we did well and ways we can be better, and to bring these learnings into new year with us.

Ultimately, reflection helps us translate experiences into insight.

Behind the scenes with Start Up Creative

Start Up Creative is a GC based business incubator, magazine, online course and professional development and mentoring program tailored specifically for young people. 

We were lucky enough to style and photograph Start Up Creative's latest cover – which also happened to be their 1st birthday issue.

Leveraging the one-off opportunity to create something around the birthday event, AW pitched the concept of a messy party aftermath scene. The concept was inspired by celebration (of course), but also had themes linked to the magazine such as smashing your goals, passion and excitement.

We experimented with several concepts including this one...

...but decided on the following images to present to Start Up Creative for selection...

And here's some regrams from @startupcreative of the final cover.