February's image – 'The Pitch'

For the team here at Art-Work, ‘The Pitch’ is about putting your business, your ideas and often, as a creative, your heart on the line.

This month’s calendar image is a visual expression of ‘The Pitch’ as seen through our eyes.

The pitch happens continuously throughout any professional relationship. Firstly, you need an elevator pitch to get through the door. Then, you need successfully to pitch ideas. Finally, you need to pitch an effective implementation of those ideas. And after that, the circle continues all over again with the next project!

We thought (seeing as we are a creative agency who specialise in branding and all) that we would provide some practical tips on the concept of ‘The Pitch’ that you can use to start building or strengthening your brand today.

Let’s talk about the elevator pitch.

Introducing CHOOSE STILL LIFE

Introducing CHOOSE STILL LIFE

As we come to the end of the first month of 2017 we find ourselves reflecting on the epic year that was 2016. While you can’t start writing a new chapter when you’re re-reading an old one, we feel that taking time throughout this month to reflect is super important. It allows us to recognise what we did well and ways we can be better, and to bring these learnings into new year with us.

Ultimately, reflection helps us translate experiences into insight.

Capturing still life for EPOKHE Eyewear

There is a certain art to capturing product and still life photography – that balance between capturing the subject in a real, honest light while crafting an image that creates intrigue and impact.

We've been working with EPOKHE in the consultation space for a while now, but have recently started to collaborate with the crew for photography projects, too.

These mini-shoots have been awesome chance for our creative director, Claudio to work with our assistant photographer and stylist, Tamika Keioskie, to bring to life EPOKHE's vision. 

Inspired by the contrast of raw, earthy tones and bright pop colours, teamed with clean geometric lines, we set work to create a a series of images for several of EPOKHE's latest sunglasses styles. 

A personal favourite would have to be the shots produced for the 'Imogene' style. Our aim here was to communicate a more feminine edge of the EPOKHE brand, while still maintaining their clean-cut aesthetic. 

And of course, no photoshoot would be complete without one of our furry companions making an appearance. 

Check out some other shots for EPOKHE and read our case study on our work with them.