Following the closure of a major department store in the centre, Hyperdome was seeking a solution to beautify the hoarding and create intrigue about what new store could be opening next.
Our brief was to incorporate Hyperdome brand colours and create a vibrant, eye-catching and family-friendly mural to complement the soon-to-be-installed nearby play equipment. Designed to encourage interaction and photo opportunities, the mural is fun, playful and reminds families to explore and have adventures every day.
Painted live in-centre over 5 days, customers and centre staff were invited to watch the mural come to life before their eyes.
The activation created a sense of intrigue for customers, while also fostering a sense of pride and excitement for employees, adding value to the centre overall.