Gold Coast Student Hub
creative direction / branding / placemaking / photography
The growth of the city’s education sector saw the need for a physical student hub on the Gold Coast. With students from over 100 countries living and studying in the city, the new student hub needed to be a welcoming space for people of all nationalities.
To support this venture, we created a brand for the student hub in alignment with the City of Gold Coast and Study Gold Coast brand guidelines, while still engaging the student community.
A simple yet effective brand was built around the concept of “home” – a place where everyone is valued, a place where students from all around the world can feel welcome. We worked with Study Gold Coast to rollout the brand across digital, print and interior touchpoints.
In its first year the Student Hub welcomed over 4500 visitors from 73 nationalities.