After many years in fashion working as a stylist, designer and running her own label, Do It Again founder Leila began to question the long-term impacts of the fashion industry. As a lover of styling and preloved clothing, Leila saw an opportunity to combine this experience to give garments a new life.
And so the concept for Do It Again was born.
The Do It Again brand aims to change the way women think about and experience preloved fashion.
Feminine, but not girly.
Strong, but simple.
Soft, yet striking.
Our brief was to develop a brand identity that communicates the Do It Again philosophy of style, ethical fashion and doing good.
We developed positioning that communicates the brand not as “vintage”, but as a preloved label that brings classic quality into the modern day.