Creative direction

Black Sheep Cycling are all about creating garments that express everything great about cycling and make their customers proud to be cyclists. Every core range has a limited release, giving Black Sheep products a sense of exclusivity their customers come back for time and time again. 

Working with Black Sheep capturing a sense of uncompromised garment quality, truly special designs and a love of the sport is key. Every shot we produce for Black Sheep aims to communicate just how beautiful the garments really are.

Our latest shoot for Black Sheep was to promote their Season 7 release. This season was inspired by street art and is Black Sheep's tribute to the art form that celebrates our history and defines the community that has made us the people we are.


Our brief was to to shoot the riders emerging out of the dark, with a focus on capturing tight, individual elements to highlight the detail and artwork of the garments. A use of light and shadow was key, creating dynamic shots to fit the bill.

The images were integrated into the season release on the website and in classic Black Sheep style, the season was completely sold out within hours.

The team at Art-Work Agency are absolute professionals. Our requirements range from creative direction, to photography, through to post-production. Claudio’s eye for detail, his ability to quickly pickup a brief, and his natural instinct and talent have taken our media production to a new level. Art-Work Agency is now a vital part of the Black Sheep brand.
— John Polson, Co-Founder and Creative Director – Black Sheep Cycling

Black Sheep Cycling campagin photography by Claudio Kirac, Photographer Gold CoastFood photography by Art-Work Agency, Photographer Gold Coast

Be a Black Sheep.