Creative direction

Billabong Jeans supply quality denim to customers all around the globe. The brand's key message "Made for living" proved great inspiration as we captured life on the road for the Billabong crew. 

Joining the crew on the road, we captured some of Billabong's leading models and athletes taking road trips through big cities and small coastal towns. These backdrops helped us create bold imagery to share the "Made for living" message, along with instilling a sense of wanderlust.

Relaxed imagery to share the "Made for Living" message.

a youthful spirit.

Perfect backdrops were found in coastal towns and big cities. 

 A sense of adventure.