When I first sat down to write about design and positive impact, I thought to myself – “this is a mammoth task. There’s no way I can summarise all the ways design has positive impact in a single blog post.” Then while washing the dishes (that’s when all ideas happen, right?), I realised the solution was simple – to write about one of our clients who is using design to create a positive impact.
We recently wrapped up a collaboration with The Undercurrent, a new Gold Coast label striving to create positive impact within the community. Born from a desire to flaunt the Gold Coast through the eyes of its locals, The Undercurrent has launched a range of “not-so-tacky” souvenirs designed in collaboration with local artists and designers.
We love this business model – not only does it allow local creatives paid opportunities for exposure, it also contributes to helping shape external perspectives of the Gold Coast into something more positive, more accurate and ultimately, more desirable.
The positive impact of a label like The Undercurrent doesn’t stop there. For every t-shirt sold, the buyer is also supporting Surf Life Saving Queensland, with a percentage of profits shared with the not-for-profit.
So, not only does The Undercurrent create paid opportunities for local artists and enhance the Gold Coast’s reputation, it will also leave an enduring legacy through their support of their chosen not-for-profit.
Isn't it amazing that all of this goodness can be achieved from something as simple as a collection of well-designed t-shirts and a considered strategy?