Behind the scenes with Start Up Creative

Start Up Creative is a GC based business incubator, magazine, online course and professional development and mentoring program tailored specifically for young people. 

We were lucky enough to style and photograph Start Up Creative's latest cover – which also happened to be their 1st birthday issue.

Leveraging the one-off opportunity to create something around the birthday event, AW pitched the concept of a messy party aftermath scene. The concept was inspired by celebration (of course), but also had themes linked to the magazine such as smashing your goals, passion and excitement.

We experimented with several concepts including this one...

...but decided on the following images to present to Start Up Creative for selection...

And here's some regrams from @startupcreative of the final cover.