Branding
Print design Signage

Our love of art and culture is highly reflected in our work and the type of clients we work with and The Arts Centre Gold Coast is a perfect example of this. Since the inception of AW, we have been lucky enough to work with The Arts Centre on a variety of projects with a selection showcased below. 


Edwin Bode – catalogue design

Working with the curatorial team at Gold Coast City Gallery, Art-Work produced a brandmark and saleable catalogue for the Edwin Bode exhibition. The exhibition featured works by the pioneering artist from the Gold Coast City Gallery Collection and private collectors throughout Queensland.

Our aim was to produce a meaningful publication to guide readers through the journey Edwin Bode undertook throughout his painting career. The catalogue order and placement of each image was carefully considered. Working in collaboration with the exhibition curators to ensure the flow and story stayed authentic, we produced a 32 page document capturing the essence of Edwin Bode as a character and artist. This intent was extended to the brandmark, which was developed from custom typography designed to reference the artist’s signature.

The outcome is a clean and classic design that successfully tells Edwin Bode’s story without over complicating or distracting from the highly detailed, captivating artworks.


Art-Work Agency have completed a number of projects for Gold Coast City Gallery involving exhibition and branding design, catalogue design and print management. As a public institution with high standards and very specific requirements we have been delighted with their work and professional approach that extends beyond a conventional engagement with a brief. The catalogue and branding for the Edwin Bode exhibition is a good example of their finesse and attention to detail. This publication is lovely to hold and type and print is sensitive to the delicate nature of the content.
— Virginia Rigney, Senior Curator – The Arts Centre Gold Coast

Border Art Prize – logo design

Art-Work was engaged to develop a brandmark for the Border Art Prize that communicated ideas of local communities, had a fresh and contemporary feel and could be adaptable to updates in future years. The aim was to create a brandmark that could be shared between the two host galleries – Arts Centre Gold Coast and Tweed Regional Gallery.

We developed a striking concept based on the notion of the weaving of communities and ideas. This concept integrates colours from both galleries to create a flexible identity system that can be used in future years.  The overlapping of the red (representing Arts Centre Gold Coast) and blue (representing Tweed Regional Gallery) also works to further support this idea.

Conceptually, the brandmark depicts a blank canvas, frame or image that illustrates the unlimited potential for creativity. The device play on border as an intersection of communities and as the frame of an artwork.

The brandmark was applied to digital signage and installed in the gallery space for the duration of the exhibition, with views to adapt the brandmark for continual use in coming years.


John Olsen – logo design

When the Arts Centre Gold Coast approached AW to undertake the design of a brandmark for the John Olsen exhibition, we were obviously excited by the opportunity to create work for such an iconic artist.

Our brief was to capture the essence of John’s work in a typographic brandmark that conveyed a sense of brightness and life. We were given a range of Olsen’s artworks to use as inspiration and also to integrate into the look and feel as required.

Brand design by Art-Work Agency, Graphic Design Gold Coast

The outcome developed captured the an essence of liveliness through free, rough and raw typography. Lightness and brightness were communicated through carefully selected colours, while a sense of authenticity was achieved by integrating the artist’s work in a tasteful way as supporting graphics.

The identity was applied during the exhibition and also rolled out to a range of digital signage applications to promote the event.